Do you dream of shiny, strong, and voluminous hair? Then MOEV is a brand you will love. This innovative name in Korean hair care has quickly become a favorite among beauty enthusiasts worldwide. By combining advanced biotechnology with natural ingredients, MOEV delivers professional hair care that strengthens hair deeply – completely free from sulfates, silicones, or harmful chemicals.
MOEV offers a new standard for K-beauty hair care where science meets nature, and the result is healthier, shinier, and more balanced hair from root to tip.
Philosophy and Background
MOEV is not just a hair care brand – it is a philosophy of sustainable beauty. The brand was founded in South Korea with the goal of creating hair care that focuses equally on the scalp as on the lengths of the hair. Behind each product are scientifically developed formulas with human-grade ingredients, designed to restore balance in hair and scalp.
- Dermatologically tested products (dermal irritation test)
- 100% vegan and cruelty-free hair care
- Free from sulfates, silicones, and parabens
- Focus on natural, plant-based ingredients
MOEV's philosophy is clear: gentle yet effective hair care that builds hair strength from the inside out. Each formula is pH-balanced to retain moisture, counteract irritation, and provide healthy hair with long-lasting results.
What makes MOEV unique?
MOEV's unique power lies in their proprietary technology – ANNURCATIN™ Complex. This advanced complex combines three key ingredients:
- Annurca apple extract (up to 20,000 ppm) – rich in polyphenols that strengthen hair roots and stimulate growth.
- Biotin – strengthens hair strands and improves hair structure.
- 22 amino acids – rebuild hair elasticity and increase shine.
The Annurca apple, originally from southern Italy, is known for its powerful antioxidants that protect hair follicles and counteract thinning hair. In MOEV's formulas, it is used in high concentration, providing noticeable results after just a few weeks of use.
In addition, the products also contain niacinamide, caffeine, ceramides, and fermented plant extracts – ingredients that strengthen the scalp, soothe irritation, and deeply hydrate.
Other features that make MOEV special
- Low pH to maintain the scalp's natural balance
- No harsh cleansers – only mild, plant-based surfactants
- Clinically tested on sensitive scalp
- Light yet effective formula suitable for all hair types
The result is hair that feels stronger, healthier, and more vibrant – without compromising on environment or ethics.
It is precisely this combination of purity, innovation, and effectiveness that has made MOEV quickly grow globally and position itself as one of the most promising Korean hair care brands on the market.
Popular products from MOEV
MOEV Annurcatin Shampoo
A luxurious shampoo that cleans gently but effectively. The creamy, plant-based formula lathers generously and removes dirt and excess sebum without drying out.
Key ingredients and Benefits:
- Annurca apple extract (20,000 ppm) – strengthens hair roots
- Biotin and 22 amino acids – builds elasticity
- Niacinamide and panthenol – soothes and moisturizes the scalp
- Sulfate-free and paraben-free formula
Usage: Massage into hair and scalp until it lathers, rinse thoroughly. Perfect for daily use.
Suitable for: All hair types, especially fine or lifeless hair that needs volume.
Experience a clean, fresh feeling and natural volume after the first wash.
Buy MOEV Annurcatin Shampoo here.
MOEV Annurcatin Treatment
An intensive hair treatment and conditioner in one. The rich formula provides deep nourishment to damaged and dry hair.
Key ingredients and Benefits:
- Annurca Power Complex (Annurca apple 8,000 ppm, biotin, amino acids)
- Yeast extract and caffeine – stimulates hair growth
- Macadamia and olive oil – deeply moisturizes
- Silicone-free, vegan, and pH-balanced formula
Usage: Apply to lengths after shampooing. Leave on for 3–5 minutes as a conditioner or up to 15 minutes as a hair mask. Rinse thoroughly.
Gives soft, silky hair with a salon feel – every time.
Buy MOEV Annurcatin Treatment here.
MOEV Annurcatin Hair Oil Essence
A feather-light hair oil that provides both shine and protection. The oil penetrates deeply into the hair without weighing it down.
Key ingredients and Benefits:
- Annurcatin™ Complex with 50 different proteins
- 9 natural oils (argan, jojoba, macadamia, avocado, etc.)
- Vitamin E and niacinamide – strengthens and protects
- Heat protection up to 200 °C
Usage: Apply 1–3 drops to towel-dried hair. Can also be used on dry hair to combat frizz and add extra shine.
A must in every K-beauty hair care routine – for shine, softness, and protection.
Buy MOEV Annurcatin Hair Oil Essence here.
MOEV Annurcatin Hair Tonic
A refreshing hair mist in spray form that revitalizes the scalp and strengthens hair roots.
Key ingredients and Benefits:
- Caffeine and niacinamide – stimulates blood circulation
- Hyaluronic acid and ceramides – moisturizes and protects the scalp
- 50 proteins – strengthens hair strands
- Cools the scalp by up to 20 °C
Usage: Spray directly onto the scalp and massage in. Can be used daily, even on dry scalp.
Provides immediate freshness, counteracts irritation, and promotes healthy hair growth.
Buy MOEV Annurcatin Hair Tonic here.
Hair care routine with MOEV
Build your perfect K-beauty hair care routine in five steps:
1. Shampoo – Cleansing
- Use MOEV Annurcatin Shampoo to gently cleanse the scalp.
- Stimulates the roots and lays the foundation for healthier hair.
2. Conditioner – Moisturizing
- Apply MOEV Annurcatin Treatment as a conditioner.
- Seals the hair strand and restores moisture balance.
3. Hair Mask – Repair
- Use the same product as a hair mask once a week.
- 50 proteins and oils deeply repair damaged hair.
4. Hair Oil – Protection and Shine
- MOEV Hair Oil Essence provides shine, heat protection, and a silky finish.
5. Hair Mist – Balance and Refresh
- Finish with Annurcatin Hair Tonic.
- Cools, moisturizes, and strengthens the scalp with every spray.
Follow this routine to achieve what characterizes Korean hair care: strong, healthy, and shiny hair – every day.
Common Questions About MOEV
Is MOEV vegan and cruelty-free?
Yes, MOEV's products are 100% vegan and completely free from animal testing.
Is MOEV suitable for colored hair?
Yes, the products are sulfate-free and pH-balanced, which protects hair color and preserves shine longer.
Does MOEV help with hair loss?
Yes, thanks to Annurca apple, biotin, and caffeine, MOEV strengthens hair follicles and can reduce hair loss over time.
Are the products safe for sensitive scalps?
Yes, all products are dermatologically tested and free from irritating substances – perfect even for sensitive scalps.
Can I use MOEV daily?
Absolutely. The products are developed for daily use and maintain moisture without weighing down the hair.
Does MOEV contain sulfates or silicones?
No, all products are free from sulfates, silicones, and parabens.
How do MOEV's products smell?
The scent is mild and fresh with notes of apple and freesia – a clean and luxurious feel that lasts.
Is MOEV suitable for all hair types?
Yes, the formulas are balanced to suit both dry, oily, fine, and thick hair.
Are the products dermatologically tested?
Yes, the entire series is tested for skin safety and approved for sensitive scalps.
How often should I use the hair mask?
Once a week is sufficient for most, but damaged hair may benefit from two treatments per week.
Conclusion – Give Your Hair New Life with MOEV
MOEV combines science, nature, and Korean innovation to give your hair strength, shine, and volume without compromise. With its vegan, dermatologically tested, and cruelty-free products, the brand offers a safe and effective solution for all hair types.
Want to experience the difference yourself?
Explore the entire range from MOEV with us at KoreanBeauty and discover the secret behind radiant, healthy, and voluminous hair – for real.
