GROWUS is a Korean haircare brand that has quickly gained international attention for its clear focus on scalp health and long-term strong hair. By combining natural marine ingredients with advanced cosmetic science, GROWUS offers safe, effective, and result-oriented hair care for modern needs.
Philosophy and Background
GROWUS is based on the Korean philosophy that true beauty begins with health. Just like facial skin, the scalp needs balanced and tailored care for the hair to grow strong and healthy. Therefore, GROWUS treats the scalp as skin – with pH-balanced, gentle, and carefully tested formulations.
The brand has its roots in thalassotherapy, where nutrient-rich ingredients from the sea – such as sea salt, seawater, and algae – are used to restore balance and vitality to the scalp. At the same time, cosmeceutical technology is used to deliver measurable results that are noticeable both immediately and over time.
- The products are cruelty-free (no animal testing)
- Many formulations are vegan
- Several products are dermatologically and clinically tested
- The products are manufactured in South Korea
- The formulations are pH-balanced and developed for high tolerance
What makes GROWUS unique?
GROWUS stands out through its holistic view of hair care – where the scalp is always the starting point. The brand combines nature and innovation, creating products that can provide both immediate shine and long-term stronger hair.
- Combination of marine extracts (including algae, sea salt, and minerals)
- Advanced collagen and protein complexes for repair
- Proprietary technology with micropeptides from algae in selected formulations
- Focus on scalp as skin: balance, gentle exfoliation, and barrier support
- Result-oriented formulations with measurable improvements in selected tests
Popular products from GROWUS
GROWUS Damage Therapy Shampoo EX
A repairing shampoo developed for damaged, worn, or color-treated hair. It gently cleanses while providing deep care for both the scalp and lengths.
- Collagen complex for elasticity and softer hair
- Proteins that strengthen and help repair damaged hair
- Marine minerals that contribute to shine
- Sulfate-free and gentle for sensitive scalp
- Ingredients often used for scalp balance, such as niacinamide and panthenol
Usage: Massage into wet hair and scalp for 2–5 minutes and rinse thoroughly. Want to build a repairing routine? Start with Damage Therapy Shampoo EX.
GROWUS Damage Therapy No-Wash Treatment EX
A leave-in spray used after washing to provide immediate repair, frizz control, and protection in everyday life – without weighing down.
- Proteins + collagen in a light mist that spreads evenly
- Contributes to softness and less frizz
- Provides heat protection during styling
- Developed to give immediate shine and improved Compliance
Usage: Spray on towel-dried hair, comb through, and style. Do not rinse out. Make it simple: add a leave-in that protects and repairs every day.
GROWUS Sea Salt Therapy Scalp Scaler
A deep-cleansing scalp scrub that exfoliates, balances, and gives a fresh feeling at the roots. Particularly suitable for oily scalp, build-up, and imbalance.
- High content of sea salt and sea water for exfoliation
- Salicylic acid that helps dissolve sebum and keep the scalp clean
- Niacinamide for balance and support to the barrier
- Panthenol that soothes and moisturizes
- pH 4–6 in selected formulations, for a scalp-friendly feel
- Available as vegan and cruelty-free in the Sea Salt Therapy series
Usage: Apply to wet scalp 1–2 times a week, massage for about 3 minutes, and rinse thoroughly. Give the scalp a fresh start with a regular peeling routine.
GROWUS Recover Therapy Hair Booster Serum
A concentrated scalp serum developed for those who want to work with thinning hair and hair loss over time. Easy to apply and stays in place.
- Biotin that supports stronger hair
- Salicylic acid for a cleaner scalp environment
- Panthenol for hydration and calm
- Menthol for a cooling, refreshing feel
- Developed to be light and practical in everyday life (roll-on applicator)
Usage: Apply daily to the scalp (e.g., along parts or on problem areas) and massage in. Do not rinse out. Want to be consistent? Make the serum your daily scalp step.
Haircare routine with GROWUS
A Korean haircare routine is based on the layer-by-layer principle: first cleansing, then scalp care, followed by length treatment, and finally protection. Here is a clear setup you can adapt to your needs.
Cleansing – shampoo
Wash your hair with a suitable GROWUS shampoo and massage into the scalp so that the ingredients can work.
- Cleanses without feeling stripping
- Creates a good foundation for subsequent steps
Scalp care – exfoliator or serum
Give the scalp extra care. Use exfoliator 1–2 times a week and serum daily or after washing.
- Balances and refreshes
- Supports a better environment for hair follicles
Repair – mask or conditioner
Treat the lengths with a mask 1–2 times a week and conditioner as needed.
- Proteins and moisture for softer hair
- Reduces the feeling of frizz and roughness
Protection – leave-in
Finish with leave-in to protect the hair until the next wash and to maintain a smooth, glossy feel.
- Heat protection during styling
- Compliance and shine in the lengths
Frequently asked questions about GROWUS
Is GROWUS cruelty-free?
Yes. GROWUS is cruelty-free, which means that products and ingredients are not tested on animals. Many products are also vegan.
Is GROWUS vegan?
Many products are vegan, but not all. Some Repair products may contain ingredients that are not always vegan. Therefore, always check the ingredient list.
Is GROWUS dermatologically tested?
Yes, several products are dermatologically and clinically tested to ensure tolerance and effectiveness, especially in the scalp and hair loss segment.
Is GROWUS suitable for sensitive scalps?
Yes. The products are developed with a focus on scalp-friendly formulations, often pH-balanced and designed to reduce irritation and support the barrier.
Can GROWUS be used every day?
Yes, most products are designed for daily use. Exfoliating products, such as scalp peels, are usually used 1–2 times a week.
Does GROWUS help with hair loss?
GROWUS has products developed to support the scalp environment and reduce symptoms related to hair loss, including biotin and scalp-cleansing ingredients.
In what order should the products be used?
A common order is: shampoo → scalp care (exfoliator or serum) → conditioner/treatment → leave-in. This makes it easy to get both cleansing, treatment, and protection in the same routine.
Is GROWUS good for colored hair?
Yes. The products are developed to be gentle and are suitable for color-treated hair, especially the repairing series with a focus on protein and collagen.
Does GROWUS shampoo contain sulfates?
No, GROWUS shampoos are described as sulfate-free and use milder cleansing agents for a gentler wash.
How quickly can results be noticed?
Some effects, such as softness and shine, can be noticed immediately. For more long-term results – like improved hair density or reduced hair loss – weeks to months of consistent use are often needed.
Conclusion
GROWUS combines Korean hair care philosophy with modern, result-oriented formulations. With a focus on the scalp as a foundation, carefully selected ingredients, and tested products, GROWUS is a safe choice for those who want a routine that feels luxurious – and works in the long run.
Explore GROWUS and build your own routine that strengthens hair from scalp to ends – every day.
