UNLEASHIA is a Korean makeup brand that has established itself as a prominent player within K-beauty by combining innovative glitter products with vegan and cruelty-free principles. UNLEASHIA strives to give your makeup an elegant “glow” while the products are developed with care for both skin and the environment. With advanced formulations – from skin-friendly ingredients to biodegradable glitter – UNLEASHIA has gained recognition for enabling creative self-expression with a sustainable and conscious focus.
Philosophy and Background
What does UNLEASHIA stand for? The name is a combination of “unleash” and “utopia”, symbolizing an ideal world where individuals can express their true selves without limitations. UNLEASHIA's philosophy is built on three central principles: self-expression, sustainability, and ethics. UNLEASHIA is PETA-certified, 100% vegan, and cruelty-free, meaning no products are tested on animals or contain animal ingredients. This positions UNLEASHIA as one of South Korea's leading “clean beauty” brands, with the ambition to create makeup that is kind to both the skin and the planet.
This philosophy is reflected in UNLEASHIA's formulations, which never contain harmful substances like parabens, sulfates, or phthalates. Instead, the products are enriched with skin-friendly ingredients, such as botanical oils and extracts like chamomile, green tea, and centella asiatica, which both nourish and soothe the skin while providing an aesthetic result. UNLEASHIA emphasizes that beauty does not have to mean compromising on either ethics or health. By challenging traditional beauty norms, UNLEASHIA aims to encourage individual creativity. Their motto, “Everyday Festival”, reflects the idea of making every day festive with a touch of glitter, while “Celebrate Your Every Day” reminds us to celebrate the small moments of everyday life with joy and elegance.
UNLEASHIA has simultaneously positioned itself as a trendsetter within K-beauty through its focus on sustainable innovations. With a clear focus on the younger generation (Gen Z), the brand emphasizes global individualism – beauty should be inclusive and accessible to everyone, regardless of skin tone or style. At the same time, they are actively working to change the makeup industry by showing that sustainability and quality can be combined. UNLEASHIA's vision is to inspire and transform the industry to become more conscious: from ingredients to packaging, everything should contribute to a more harmonious relationship between humans, animals, and nature.
What makes UNLEASHIA unique?
UNLEASHIA stands out through a combination of innovative features and significant strengths.
Biodegradable Glitter and Sustainability
UNLEASHIA is a specialist in glitter products that develops its products with the environment in focus. Their signature glitter is biodegradable and cosmetically safe, making it possible to use the products without worry about microplastics or skin irritation. Additionally, UNLEASHIA uses recyclable and environmentally friendly packaging, which helps minimize their impact. Environmental impact. Being able to use glitter with an environmentally conscious perspective is a factor that makes UNLEASHIA unique in the market.
Vegan, cruelty-free, and skin-friendly
All of UNLEASHIA's products are completely vegan and made without animal testing. The formulations are also clean, which means they are free from common irritants. Instead, the products focus on natural, plant-based ingredients that care for the skin. For example, plant oils and extracts are used to provide moisture and antioxidant properties, and mineral pigments for color, eliminating the need for strong synthetic additives. This gentle formulation makes the products suitable even for sensitive skin, thanks to their skin-friendly and non-comedogenic properties.
Multifunctional products for creative use
Many of UNLEASHIA's products are designed to be versatile. Their well-known glitter products can be applied to eyes, lips, cheeks, or wherever a shimmering effect is desired. An example is the popular Get Loose Glitter Gel, which can be used both on the face and body for anything from a subtle glow to more dramatic festival looks. Also, Pretty Easy Glitter Stick is a practical and versatile product – a pen-format applicator that can be used on the eyelids or as a highlighter on the cheekbones for a quick and smooth result. By offering easy-to-use formats, such as gel, stick, and duo palettes, UNLEASHIA makes it easy for both beginners and experienced users to experiment with different looks.
Natural color combinations and trendy finish
In addition to its focus on glitter, UNLEASHIA also offers wearable color palettes suitable for everyday use. Their eyeshadow palettes often combine neutral shades with shimmering tones, making it possible to create everything from natural day looks to more glamorous evening looks in a single kit. For example, Glitterpedia Eye Palette includes variants like “All Of Brown” (beige and brown shades for a sophisticated everyday look) and “All Of Coral Pink” (coral and pink tones for a romantic touch), complemented with glittery accents for extra effect. The products' textures are easy to apply and adhere well to the skin. The soft, velvety formula in the palettes and the skin-adapted gel in the glitter products ensure an even result without fallout or clumping. With its focus on combining natural results with the ability to add radiant glitter, UNLEASHIA creates a unique balance between simplicity and creativity.
Popular products from UNLEASHIA
Here are some of UNLEASHIA's most talked-about and best-selling products – each product highlights the brand's unique combination of elegance, high quality, and skin-friendly properties.
Get Loose Glitter Gel
The ultimate glitter gel that established UNLEASHIA as a leading player. This is a versatile multi-purpose gel filled with sparkling particles, perfect for use on eyelids, cheekbones, or the body to create an instant festival look. Inspired by makeup trends from music festivals, the formula offers a buildable and durable finish that is both splash and sweat-resistant – the glitter stays in place regardless of lighting conditions. Texture: A cool gel that applies smoothly with fingertips for larger areas or with a thin brush for more detailed work. Finish: High-gloss shimmer that can be customized from a soft glow to an intense, diamond-like effect. Available in various color themes – from holographic aurora effect to frosty silver – to help you find the perfect shade. The formula is also vegan and free from coarse glitter particles, making it gentle and comfortable on the skin.
Get Loose Glitter Gel is UNLEASHIA's signature product – a sustainable glitter gel that can be applied to eyes, face, and body, ideal for everything from subtle shimmer to bold festival looks.
Glitterpedia Eye Palette
A compact 9-color palette that has quickly established itself as a favorite in eye makeup. Function: Each palette offers a complete color combination – from matte base shades to glittering topper shadows – making it easy to create both everyday and more festive eye looks. Texture & finish: The shadows are available in matte, shimmering, and glittering finishes, all with a soft and easily blendable formula. The high pigmentation and combination of velvety tones allow you to smoothly transition from “day to night” with a single palette. For example, variant #1 “All Of Glitter” offers a complete set of glittering shades for maximum radiance, while #2 “All Of Brown” consists of earthy brown tones perfect for natural everyday looks. Usage: For best results, apply the shadows with your fingertip to enhance a long-lasting, balm-like shine, but they can also be applied with a damp brush for extra intensity. Bonus: Like other products, the palette is vegan and cruelty-free, allowing you to experiment with color and glitter with a clear conscience.
Glitterpedia Eye Palette contains 9 coordinated shades with varying finishes. With everything from matte everyday tones to glittering accents, you can create both subtle and dramatic eye looks.
Tap Me Palette Duo
An elegant 2-in-1 eyeshadow palette for those looking for a compact yet powerful addition to the makeup bag. Each Tap Me duo contains a velvety matte shadow and a glittering shadow, carefully selected to complement each other and create a quick, on-the-go makeup. Formula: The matte shadow has a soft and pliable texture with excellent adhesion, making it easy to evenly blend over the eyelid. The glittering shadow is a pressed glitter gel with long-lasting durability, providing an intensely sparkling result without fallout. Usage: Apply the matte shadow as a base or in the crease, and then pat on the glittering layer with your fingertip – “tap” is the key – to achieve maximum radiance. Look: Suitable for both beginners and professionals; a single duo provides the opportunity to create a complete look. For example, the shade 01 Pitapat offers an elegant rose gold effect, while 02 Groovy provides a sophisticated bronze shine (available in several color combinations). Of course, the shadows are vegan and an excellent example of UNLEASHIA's commitment to sustainable glamour.
Non-Sticky Dazzle Tint
A glossy lip color that combines the best of both lip gloss and tint – without the sticky feeling. Product description: Dazzle Tint is a highly pigmented lip color that offers intense color with a glossy, almost mirror-like finish – completely without smudging. The formula is enriched with nurturing oils such as rosehip, avocado, olive, and jojoba oil, which help keep the lips soft and hydrated under the gloss. Finish: The lips get a full, glossy appearance with subtle shimmer particles that reflect the light (hence the name “Dazzle”). The result is an elegant wet-look effect that feels light on the lips and never heavy or sticky. Usage and result: The product applies smoothly like a gloss but lightly tints the lips, like a tint, which helps the color last longer. Perfect for both everyday use (a light application gives natural color and shine) and for more festive occasions (layering gives a more dramatic shine). The product is of course vegan and alcohol-free, making it suitable for even sensitive lips without the risk of irritation.
Glittery Wave Lip Balm
For those days when you seek more care than color on the lips, but still want to maintain a touch of glitter, this holographic lip balm offers the perfect solution. Features: Glittery Wave Lip Balm has a pearlescent appearance and applies like a transparent balm with a multidimensional glow – it sparkles beautifully from any angle. Unlike some glitter products that can be drying, this formula is enriched with moisturizing ingredients. A blend of mango seed butter, olive oil, and babassu oil deeply moisturizes and softens the lips. Finish & usage: The balm gives the lips a subtle shimmer – think a light pearlescent gloss that enhances your natural lip color. It can be used alone for a discreet glittery look for everyday wear, or over a lip color to add dimension and shine without feeling heavy. Especially appreciated during the colder months, Glittery Wave is ideal for keeping the lips soft and sparkling at the same time.
As always, this lip balm is completely vegan. For those who desire even more intense shimmer, there is a sister product, Glacier Vegan Lip Balm, which offers a similar concept with an even more pearlescent finish.
Makeup Routine with UNLEASHIA
To fully experience UNLEASHIA's unique features, a complete makeup routine is recommended where their products truly shine. Here we present a step-by-step routine that gives a natural, radiant result with subtle and creative touches of glitter.
Base – Flawless and Luminous
Create an even and radiant base with UNLEASHIA's vegan cushion foundations, such as Don’t Touch Glass Cushion. This product offers impeccable coverage and radiance, while also moisturizing and caring for the skin with ingredients like hyaluronic acid and damask rose water. The light and buildable formula gives a “glass skin”-like glow and serves as a perfect canvas for your makeup. Apply the cushion foundation evenly over the face and complement as needed with Bye Bye My Blemish Concealer, which effectively covers imperfections. The concealer blends naturally into the skin and is enriched with soothing plant extracts, helping to create a natural finish with healthy radiance – ready for the next step.
Eyes – from Natural to Sparkling
Start by applying a neutral eyeshadow as a base. A soft matte shade from Glitterpedia Eye Palette, such as the brown tones in the All Of Brown palette, subtly defines the eyes and adds depth. For a daily glow, apply a discreet glitter shadow from the palette in the center of the eyelid for a light-reflecting results. For more intensity, for example for a party or evening, you can use Get Loose Glitter Gel and apply it in the middle of the eyelid and in the inner corner of the eye. For the best adherence, apply the glitter with your fingertip over a slightly damp base eyeshadow. The gel is buildable, making it easy to adjust the intensity – from a subtle shimmer to a more eye-catching glitter. For additional dimension, you can use Tap Me Palette Duo, where the matte shade is applied in the outer corner of the eye and the crease, while the glittery shade is used to highlight the inner corner of the eye. Finish with eyeliner and a coat of UNLEASHIA's Mild Vegan Mascara for defined lashes without clumps – perfect for sensitive eyes.
Lips – color and shine
Give your lips both color and shine with Non-Sticky Dazzle Tint. A thin layer gives a soft tint effect that enhances the natural lip color with a glossy twist. The non-sticky formula makes application comfortable, while nourishing oils moisturize the lips. For extra shine, you can apply a second layer or top with Glittery Wave Lip Balm, which adds a subtle holographic effect and extra moisture. The combination gives the lips a fresh and trendy “juicy” look, perfect for both everyday and evening.
Glow – highlighter and finish
To achieve the coveted “K-beauty glow”, use Pretty Easy Glitter Stick as a highlighter. Apply lightly on cheekbones, bridge of the nose, and cupid's bow for a glass-like radiance. The creamy formula, enriched with nourishing ingredients like aloe vera and vitamin E, melts seamlessly into the skin and provides a subtle, even glow without irritation. Blend the edges with your fingertip for a professional finish. As a final step, you can set your makeup with setting spray, even though many of UNLEASHIA's products already have excellent durability. The result is a complete UNLEASHIA routine – a radiant complexion, sparkling eyes, glossy lips, and an overall glow that reflects the essence of Korean beauty.
Frequently Asked Questions about UNLEASHIA
Is UNLEASHIA cruelty-free?
UNLEASHIA is cruelty-free, PETA-certified, and does not use animal testing or animal ingredients in its products. The entire range is animal-friendly.
Is UNLEASHIA's makeup vegan?
UNLEASHIA is a 100% vegan brand offering plant-based products, developed with a focus on ethics and without animal ingredients like beeswax or carmine.
Are UNLEASHIA's products suitable for sensitive skin?
UNLEASHIA offers skin-friendly products with natural ingredients, free from parabens, sulfates, and artificial fragrances, which are also suitable for sensitive skin.
Does UNLEASHIA use natural ingredients in its makeup?
UNLEASHIA offers gentle and effective products with natural ingredients like green tea and aloe vera. Their biodegradable glitter and mineral pigments are both sustainable and skin-friendly.
Is UNLEASHIA's makeup good for beginners in makeup?
UNLEASHIA is an inclusive makeup brand perfect for beginners. Their simple and buildable products, like Pretty Easy Glitter Stick and Tap Me Palette Duo, make it easy to experiment and develop your personal style.
Conclusion – Unleash Your Beauty with UNLEASHIA
UNLEASHIA shows that Korean makeup can be both ethical and expressive. UNLEASHIA combines creativity and a radiant glow with vegan and sustainable values in focus. The result is a makeup experience that lets you sparkle with a clear conscience – whether it's about a natural everyday look or a colorful party style.
Explore UNLEASHIA and discover the best of K-beauty, where glitter meets sustainable beauty. UNLEASHIA – where Korean makeup merges with creative freedom and a glow to be proud of.
