Do you dream of healthy skin that radiates with natural glow? Then it's time to discover TIAM. This prominent K-beauty brand from South Korea has quickly become a global favorite thanks to its gentle yet powerful formulations. TIAM focuses on deep hydration, strengthening the skin barrier, and delivering visible results - all without irritation. Whether you have issues with dryness, pigmentation, or sensitivity, TIAM has products that can revive your skin and give it a healthy glow.
Philosophy and Background
The name TIAM (sometimes written as TIA’M) comes from a Persian word meaning “a spark in the eye when you see someone for the first time”. It symbolizes the magic of first impressions - and for TIAM, it's about recreating that feeling in your skin.
TIAM was founded with the goal of offering effective, safe, and affordable solutions for different skin types and skin issues. The philosophy is simple: scientifically proven skincare that delivers visible results without irritating the skin. The products are based on natural ingredients and dermatologically tested formulas, free from parabens, alcohol, and strong fragrances.
Facts:
- Founded in South Korea
- Sold globally in Asia, Europe, America, and Oceania
- Cruelty-free and many products are vegan
- Dermatologically tested formulas
- Focus on natural ingredients and vitamin-rich formulations
TIAM's slogan, “Let us make you shine”, summarizes the brand's vision: to help each person understand their skin and create wellness from within.
What makes TIAM unique?
TIAM stands out through its combination of science, nature, and vitamin-focused skincare. The brand has become synonymous with glow, balance, and efficiency - all in an accessible price segment.
Why TIAM is unique:
- Vitamin-based formulas - many products contain active vitamins like C, B3 (niacinamide), and B5 (panthenol) to strengthen and protect the skin.
- Natural ingredients - Centella Asiatica, snail secretion, birch sap, and hyaluronic acid are key components that soothe and hydrate.
- Advanced research - TIAM uses innovative techniques to stabilize sensitive ingredients, such as high-concentrated vitamin C that does not oxidize.
- Wide skin type support - suitable for sensitive, dry, oily, and combination skin.
- Clean beauty philosophy - free from parabens, sulfates, mineral oils, and strong perfumes.
TIAM shows that skincare doesn't have to be expensive to be effective - their products are affordable, safe, and developed with precision.
Popular products from TIAM
Hyaluronic Glow Revive Serum
A light yet intensely hydrating serum that provides instant glow and firmness.
Ingredients and Benefits:
- 7 types of hyaluronic acid - hydrates on multiple skin levels
- 5 extracts of Centella Asiatica - soothes and strengthens
- Panthenol (vitamin B5) and ceramides - strengthen the skin barrier
- Dermatologically tested and free from alcohol
Usage:
- Apply after toner, morning and evening. Suitable for particularly dry, sensitive, or dehydrated skin.
- Effect: Fresh, soft, and plump skin with a natural glow.
Discover Hyaluronic Glow Revive Serum and experience deep hydration.
Vita B3 Source Serum (10% Niacinamid + 2% Arbutin)
A balancing serum that refines pores, reduces pigmentation spots, and provides clarity.
Ingredients and Benefits:
- 10% Niacinamide - balances sebum and reduces pores
- 2% Arbutin - evens out skin tone
- Allantoin and licorice root - soothes and strengthens the skin
Usage:
- Apply 2–3 drops after cleansing, morning and evening. Use sunscreen during the day.
- Effect: Clearer, more even skin with less visible pores.
Snail & Azulene Low pH Cleanser
A gentle, pH-balanced cleanser that gently cleanses without drying out.
Ingredients and Benefits:
- Snail secretion - hydrates and repairs the skin
- Azulene (from chamomile) - soothes redness and inflammation
- Coconut-based surfactants - gently cleanses without sulfates
Usage:
- Massage onto damp skin, morning and evening, and rinse with lukewarm water.
- Effect: Soft, clean, and balanced skin after each wash.
Buy Snail & Azulene Low pH Cleanser here.
Vitamin C 24 Surprise Serum
A highly concentrated vitamin C serum (24%) that maximizes radiance and reduces pigmentation spots.
Ingredients and Benefits:
- 22% pure ascorbic acid + 2% ethyl ascorbyl ether - powerful antioxidant complex
- Vitamin E and ferulic acid - protects against free radicals
- Clinically stabilized formula - lasts longer without oxidizing
Usage:
- Use 2–3 drops after toner, preferably in the evening.
- Effect: Visibly clearer, firmer, and more even skin tone.
TIAM's most talked-about serum for glow and even skin.
Vita A Bakuchiol Firming Eye Cream
A gentle yet effective anti-aging cream for the eye area.
Ingredients and Benefits:
- Retinyl palmitate + bakuchiol - stimulates cell renewal
- Peptides and collagen - strengthens and firms the skin
- Fragrance-free - safe for sensitive skin
Usage:
- Gently pat around the eyes morning and evening.
- Effect: Smoother, firmer, and more hydrated skin around the eyes.
A must for those who want to reduce fine lines without irritation.
Skincare routine with TIAM
A complete TIAM routine is based on the Korean layering method where each step strengthens the next.
Step 1 – Cleansing
Snail & Azulene Low pH Cleanser:
- Removes dirt and makeup without drying out
- Soothes and hydrates with snail mucin and azulene
Step 2 – Toner
Vita B3 Mist Toner:
- Contains niacinamide and birch sap
- Prepares the skin for serum and balances pH
Step 3 – Serum
Combine as needed:
- In the morning: Vitamin C 24 Surprise Serum for radiance
- In the evening: Vita B3 Source Serum for balance and pore refining
Step 4 – Cream
Panthenol Moist Cream:
- 10% panthenol, betaine, and allantoin
- Strengthens the skin barrier and locks in moisture
The result? A balanced skin with natural glow and long-lasting comfort – just as Korean skincare should feel.
Common questions about TIAM
What does TIAM mean?
The name means “a spark in the eye when you meet someone for the first time”. It reflects the brand's idea of giving the skin the same radiance and life as a beautiful first impression.
Is TIAM cruelty-free?
Yes, TIAM does not test on animals and does not distribute in countries that require animal testing. All skincare is developed ethically and is cruelty-free.
Is TIAM vegan?
The majority of the range is vegan. Exceptions apply to products with snail secretion (e.g., Snail & Azulene series) or beeswax.
Is TIAM suitable for sensitive skin?
Yes, the products are free from strong fragrances, alcohol, and parabens. TIAM uses soothing ingredients like centella and panthenol and tests its products dermatologically.
Can TIAM be used for acne?
Absolutely. The series AC Fighting is developed for acne-prone skin with ingredients like niacinamide, tea tree oil, and BHA. Even Snail Cleanser helps to balance without drying out.
Does TIAM help with large pores?
Yes, niacinamide in products like Vita B3 Source minimizes the visibility of pores and improves skin texture.
Does TIAM contain harmful substances like parabens or sulfates?
No, TIAM follows a clean beauty philosophy and avoids parabens, sulfates, mineral oils, and synthetic dyes.
Are TIAM's products dermatologically tested?
Yes, several products are tested under dermatological supervision to ensure safety and effectiveness.
Can TIAM be used during pregnancy?
Yes, but avoid products with vitamin A (retinol/retinyl palmitate) during pregnancy. Other products like niacinamide and hyaluronic acid are safe.
What are TIAM's most popular products?
The bestsellers globally are Vita B3 Source Serum, Hyaluronic Glow Revive Serum, Snail & Azulene Cleanser, and Vitamin C24 Surprise Serum.
Discover TIAM - the path to radiant, balanced skin
TIAM has quickly become a global name in Korean skincare thanks to its clean ingredients, ethical values, and impressive results. The brand shows that effective skincare can be safe, affordable, and luxurious at the same time.
Do you want to give your skin a fresh start?
Discover TIAM with us - a wide range of moisturizing serums, cleansers, eye creams, and sunscreens. Let TIAM be your key to radiant and healthy skin - for a lasting glow, every day.
