NEW IN
Explore our newest arrivals, from viral favorites to under-the-radar finds worth knowing about.
TOP PICKS

20% OFF BUNDLES
LET'S TALK SKINCARE
Face wash for men
A good face wash for men should remove dirt, sweat, excess sebum, and sunscreen without leaving the skin feeling dry or tight afterwards. Which cleanser is best suited depends primarily on your skin type. Oily skin often does well with a light gel or foaming cleanser, while dry and sensitive skin usually needs a gentler and more moisturizing product. Face wash does not need to be complicated. For many, it is enough to cleanse the skin and follow up with a moisturizing face cream. Why do men need to use face wash? During the day, sebum, sweat, dirt, and residues from skincare products build up on the skin. Simply rinsing the face with water is not always enough to remove everything. A face wash helps keep the skin clean and can reduce the risk of clogged pores, shininess, and blemishes. Cleansing is also important if you shave. When the skin is clean, the risk of dirt and sebum interfering with shaving or contributing to irritation is reduced. Therefore, it is a good idea to wash your face before shaving and finish with a moisturizing cream that helps the skin feel soft and comfortable. Men do not necessarily need special products labeled “for men.” Skin type, skin condition, and which ingredients the skin tolerates are more important than who the product is marketed to. Which face wash is best for men? The best facial cleanser is a product that suits your skin and that you can use regularly without the skin becoming irritated. Therefore, start by considering how your skin usually feels after you have washed your face. Oily skin: Choose a light gel or foaming cleanser that removes excess sebum. The skin should feel clean but not tight. A product that is too drying can make the skin feel irritated and unbalanced. Dry skin: Look for a gentle and moisturizing cleanser. Ingredients such as glycerin and hyaluronic acid help the skin retain moisture during cleansing. Sensitive skin: Choose a gentle cleanser and avoid scrubbing the skin harshly. It is a good idea to start with a small amount and pay attention to redness, stinging, or irritation. Combination skin: A balanced gel cleanser is usually a good choice. It can cleanse oilier areas, such as the forehead and nose, without making the cheeks feel unnecessarily dry. So there is not one face wash that is best for all men. Base your choice on your skin rather than the packaging or how strongly the cleanser foams. How to cleanse your face the right way It does not need to take more than a minute to wash your face. Do it like this: Wet your face with lukewarm water. Take a small amount of cleanser in your hands. Gently massage over the face for about 30 seconds. Rinse thoroughly with lukewarm water. Pat the skin dry with a clean towel. Finish with serum and face cream if you use them. For most people, cleansing the face in the evening is enough. If you have oily skin, sweat a lot during the night, or want to start the day with a fresh feeling, you can also cleanse the skin in the morning. Also wash your face after exercise or activities where you have sweated a lot. Avoid very hot water and regular hand soap. They can make the skin dry and tight, especially if you already have sensitive or dry skin. A simple Skincare kit for men For those who do not want to choose each product separately, a ready-made Skincare kit can be an easy way to get started. Zero Pore Power Kit contains three products that are used one after another: cleanser, serum, and face cream. Anua 8 Hyaluronic Acid Hydrating Gentle Foaming Cleanser is a foaming cleanser with eight forms of hyaluronic acid. It removes dirt and excess sebum while helping the skin retain moisture. After cleansing, Medicube Zero Pore One Day Serum is used. The serum contains, among other things, gluconolactone, salicylic acid, lactic acid, and glycolic acid and is developed for skin with visible pores, uneven texture, or excess sebum. Since the serum contains exfoliating acids, it is wise to start cautiously and use sun protection during the day. The routine is completed with Medicube Zero Pore One Day Cream, a moisturizing face cream that contains, among other things, panthenol, niacinamide, and hyaluronic acid. The kit is especially suitable for those who want a ready-made routine focused on cleansing, hydration, and less visible pores. Frequently asked questions about face wash for men How often should men cleanse their face? Once or twice a day is usually enough. Adjust according to your skin type, how much you sweat, and how your skin reacts. If the skin becomes dry or tight, you can try cleansing less often or switching to a gentler product. Can you use regular soap on the face? Regular hand soap or body soap can be too drying for the face. A product developed for face wash is usually a gentler choice. Should you cleanse your face before or after shaving? It is best to cleanse your face before shaving. It helps remove dirt and sebum from the skin. After shaving, you can use a moisturizing cream to soothe the skin and counteract dryness. Do men need to use face cream after cleansing? Yes, a face cream helps the skin retain moisture after cleansing. This also applies to oily skin, but preferably choose a lighter cream or gel if you become shiny easily.
Evening skincare routine
A good evening skincare routine is both about cleansing the skin after the day and giving it hydration and care for the night. Unlike the morning routine, you do not need to finish with sunscreen, which also makes the evening a good time for products and ingredients that you do not use in the morning. A simple evening routine can consist of cleansing, serum, and face cream. If you use makeup or sunscreen, you can start with double cleansing. If you want a more complete routine, you can also add toner, essence, Eye cream, and other products based on what your skin needs. Evening skincare routine in the right order A more complete evening skincare routine can look like this: Step Product What does it do? 1 Oil-based cleanser Dissolves makeup, sunscreen, and oil-based impurities 2 Water-based cleanser Cleanses the skin of sweat, dirt, and residue from the first cleanse 3 Toner Prepares the skin and can add hydration and caring ingredients 4 Essence Provides additional hydration and care in a light layer 5 Serum Customizes the evening routine based on what you want to focus on 6 Eye cream Hydrates and cares for the skin around the eyes 7 Face cream Hydrates and helps the skin retain moisture You do not need to use all seven steps every evening. The important thing is to cleanse the skin properly and then choose products that serve a purpose for your specific skin. Exfoliation, retinol, and Sheet mask can also be part of the evening routine, but they are not fixed steps that need to be used every evening. How and how often they are used depends on the product and your skin. Steps 1 and 2: Cleanse the skin after the day Cleansing has a particularly important function in the evening. During the day, the skin has come into contact with, among other things, sebum, sweat, and dirt, while you may also have applied sunscreen and makeup. That is why double cleansing is often used in the evening within Korean skincare. Start with an oil-based cleanser An oil-based cleanser is used on dry skin as the first step in double cleansing. It helps dissolve, among other things, makeup, sunscreen, and oil-based impurities. Oil-based cleansers are usually available as cleansing oil and cleansing balm. Which variant you choose largely depends on which texture and feel you prefer. After cleansing, you often add water so that the product emulsifies before it is rinsed off. Always follow the instructions for the product you are using. Continue with water-based cleanser After the oil-based cleansing, continue with a water-based cleanser. It takes care of sweat, dirt, and residue that remain on the skin. Just like in the morning, cleansing should be adapted to your skin. Dry and sensitive skin may prefer a gentle and moisturizing cleanser, while oily skin may appreciate a product that effectively cleanses away excess sebum. Your skin should feel clean afterward, but not tight and dried out. Double cleansing does not necessarily have to be needed every evening for everyone. For example, if you have not worn makeup and are using a sunscreen that washes off easily, a single cleanse may sometimes be sufficient. Step 3: Prepare the skin with toner After cleansing, you can use toner as the first caring step in your evening routine. A toner can give the skin an initial layer of hydration and prepare it for essence, serum, and face cream. The contents vary greatly between different products, which means that toner can also be chosen based on your skin's needs. There are, for example, toners focused on hydration, the skin barrier, and radiance, as well as exfoliating toners with, for example, AHA or BHA. That is why it is good to look at more than just the product category. A hydrating toner and an exfoliating toner serve different functions and do not need to be used in the same way or as often. Step 4: Continue with essence Essence is common in Korean skincare and often has a light consistency that makes it easy to add extra hydration and care without making the skin feel heavy. Depending on the product, an essence may, for example, contain ingredients focused on hydration, radiance, or the skin barrier. The difference between toner and essence is not always crystal clear, and some products overlap. The most important thing is therefore the function the product serves in your routine, not that you must use both toner and essence every evening. Step 5: Customize your evening routine with serum Serum makes it possible to tailor your evening routine more specifically to what you want to focus on. This may, for example, involve: hydration radiance more even skin tone the skin barrier more even skin texture In the evening, you can use the same serum as in the morning if the product is intended for that. You can also choose to divide different serums between morning and evening to keep each routine simpler. A hydrating serum may, for example, be a good fit after cleansing, while other serums contain more active ingredients and need to be used according to the product's instructions. You do not need to combine several serums at the same time. One serum that complements the rest of your evening routine may be entirely sufficient. Where do retinol and exfoliation fit in? The evening routine is a common time for both retinol and exfoliation, but they should not be seen as two additional steps that everyone needs to add. Retinol is usually used in the evening and applied according to the instructions for the specific product. If you are new to retinol, it is wise to start cautiously instead of using the product every evening right away. Exfoliation is used to remove dead skin cells and can be done with, for example, AHA or BHA. Exfoliating ingredients can be found in several different product categories, including toners and serums, so where exfoliation fits into your routine depends on which product you use. It is also not necessary to use retinol and exfoliating products in the same evening routine. A simpler solution can be to use them on different evenings and let the other days focus more on hydration and the skin barrier. Always follow the product's instructions and adjust use based on how your skin reacts. Step 6: Care for the skin around the eyes If you use Eye cream, it is applied toward the end of the evening routine. Eye creams are developed for the thin skin around the eyes and can have different focuses depending on the product. This may include hydration, dryness lines, or giving the skin around the eyes a more refreshed appearance. In the evening, you can choose a richer Eye cream if you appreciate more hydration, while others prefer the same lightweight product morning and evening. Eye cream is not a must for everyone, but it can be a good addition if you want to tailor your skincare specifically for the area around the eyes. Step 7: Finish with face cream The face cream is usually the last step in the evening routine. After toner, essence, and serum, the cream helps hydrate the skin and retain moisture. Since you do not need to apply sunscreen or makeup on top, you can also choose a richer cream in the evening if your skin needs it. Dry skin may, for example, appreciate a more nourishing face cream, while oily or combination skin often does better with a lighter lotion or gel cream. However, there does not need to be a separate night cream in the routine. If your regular face cream works well for your skin, the same product can often be used both morning and evening. Do you really need all seven steps in the evening? No. Just like in the morning, it is better to choose products that serve a clear function than to try to fit in as many steps as possible. A simple evening skincare routine can be: Cleanse the skin Apply serum as needed Finish with face cream If you use makeup or sunscreen, cleansing can instead consist of both an oil-based cleanser and water-based cleanser. After that, toner, essence, Eye cream, and other products can be added if you want to tailor the routine further. Should you use Sheet mask in the evening? Sheet mask can be used as an extra step when you want to give the skin more hydration and care. It is usually used after cleansing and toner but before the final steps in the routine. The exact placement may vary depending on the mask and the other products, so follow the instructions on the packaging. Sheet mask does not need to be used every evening. Think of it more as a complement to the regular routine than as a mandatory step. What is the difference between a morning and evening routine? The biggest difference is what the skin needs to be prepared for. In the morning, you build a routine for the day and finish with sun protection. In the evening, you instead cleanse away what has accumulated on the skin during the day and follow up with moisturizing and nourishing products. Morning Evening Gentle cleansing if needed Cleansing, double cleansing if needed Toner/essence as needed Toner/essence as needed Serum according to the skin's needs Serum or other products as needed Face cream Face cream Sun protection No sun protection The evening also provides more room for, for example, retinol, exfoliation, and richer products. So you do not need to use completely different products in the morning and evening, but there is also no reason to try to make the routines identical. Adapt your evening routine to your skin The basic order can be the same regardless of skin type. The difference mainly lies in which products and ingredients you choose. Dry skin may appreciate gentle cleansing, several thin layers of hydration, and a richer face cream as the final step. Oily skin also needs hydration, but may prefer lighter toners, serums, and gel creams. Good cleansing is important, but the skin does not need to be cleansed aggressively just because it is oily. Combination skin can use lighter products over the whole face and adjust the amount of face cream depending on where the skin needs more hydration. Sensitive skin may benefit from a simpler routine with gentle cleansing and a focus on moisturizing and barrier-supporting products. Be especially careful when introducing exfoliating products, retinol, or other more active ingredients. The skin's needs can also change over the course of the year. During the winter, a richer evening routine may feel better, while fewer and lighter layers may be sufficient during the summer. Common questions about an evening skincare routine In what order should you do your skincare in the evening? A complete order can be oil-based cleansing → water-based cleanser → toner → essence → serum → Eye cream → face cream. You do not need to use all the steps, but can adapt your evening routine to your skin and the products you use. Do you need to double cleanse every evening? No. Double cleansing is mainly useful when you want to remove makeup, sunscreen, and oil-based impurities. If you have not used makeup and your sunscreen washes off easily, one cleanse may sometimes be enough. Should you use serum in the evening? Yes, serum can be used in the evening and is an easy way to adapt the routine to the skin. Which serum is suitable depends on which ingredients you want to use and what the rest of your routine contains. When should you use retinol in your evening routine? Retinol is usually used in the evening. The exact placement and use may vary between different products, so follow the instructions for the retinol you use. Can you exfoliate the skin every evening? It depends on the product, the ingredients, and the skin, but exfoliation generally does not need to be a daily step. Follow the product's recommendations and adapt use based on how your skin reacts. Should you use face cream in the evening? Face cream is usually used as the final step to moisturize and help the skin retain moisture. Choose the texture according to your skin, from a light gel cream to a richer face cream. Do you need to use a night cream? No. You do not need to have a product specifically called night cream. If your regular face cream suits your skin and works well in the evening, you can use it. Can you use the same skincare in the morning and evening? Yes, several products can be used both morning and evening. The main difference is that the morning routine ends with sunscreen, while the evening routine often includes more cleansing and can make room for, for example, retinol and exfoliation.
Do guys need a skincare routine?
Should guys have a skincare routine? Yes, the skin needs cleansing, moisturizing, and sun protection whether you are a man or a woman. However, that does not mean you need ten different products or have to spend a lot of time on skincare every day. For most men, a good start is a simple routine with cleanser, face cream, and sun protection. It only takes a few minutes, and you can always add more products later if you want. Do men really need a skincare routine? Yes, it is good to take care of your skin, but a skincare routine for men does not have to be complicated. During the day, the skin is exposed to things like dirt, sweat, and sun. The skin can also become dry, oily, or feel tight, just like anyone else’s. A basic skincare routine therefore has three simple tasks: Cleanse the skin Moisturize the skin Protect the skin from the sun It is a good foundation whether you have never used skincare before or already use a few products. Simple skincare routine for men in 3 steps If you want to keep it as simple as possible, you really only need three products: 1. Face wash → 2. Face cream → 3. Sun protection The sun protection is used in the morning and during the day. In the evening, it is therefore enough to use cleanser and face cream. Morning Evening 1. Cleanser 1. Cleanser 2. Face cream 2. Face cream 3. Sun protection – Wash your face with a face wash The first step is to cleanse your face. Use a cleanser intended for the face instead of regular hand soap or body wash. A face wash is designed for the skin on the face, and there are different options depending on your skin type. In the evening, cleansing helps remove things like dirt, excess sebum, and sun protection that remain on the skin after the day. In the morning, you can use cleanser again if you want. If your skin tends to feel dry easily, for some people it may be enough to rinse the face with water in the morning and do the proper cleansing in the evening. Use face cream After cleansing, use a face cream to moisturize the skin. This also applies if you have oily skin. In that case, you can choose a lighter face cream or gel cream that does not feel heavy on the skin. If your skin often feels dry or tight, a slightly richer cream may be a better fit. So you do not need to make it any more complicated than this: Wash your face → apply face cream. If you do this regularly, you have already established the foundation of a skincare routine. Step 3: Finish with sun protection in the morning In the morning, finish with sun protection . It is applied after the face cream and is the last step in the skincare routine. The order is: Cleansing → face cream → sunscreen If you feel that the combination of face cream and sunscreen is too heavy, you can choose lighter products that work better together. Sunscreen is not just something for the beach. The face is an area that is often exposed to the sun, which makes SPF an important part of the morning routine. Do men need special skincare products? No. You do not need to buy products labeled "for men". Skincare should primarily be chosen based on skin type and what the skin needs, not on the gender stated on the packaging. A man with dry skin may, for example, need a richer face cream, while a man with oily skin may prefer a light gel cream. The same principle applies to other skin types. This also makes the selection significantly larger. You can choose the products that suit your skin instead of limiting yourself to a specific men's range. What skin type do I have? You do not need to do any advanced skin analysis to get started. Instead, think about how your skin usually feels during the day. Dry skin: The skin often feels dry or tight. Feel free to choose a gentle cleanser and a more moisturizing face cream. Oily skin: The skin easily becomes shiny and produces more sebum. Feel free to choose lighter products, but do not skip moisturizing. Combination skin: Certain parts of the face, often the forehead, nose, and chin, become oilier while other areas may be drier. Sensitive skin: The skin reacts easily to products. Keep the routine simple and introduce new products gradually. You do not need to find a perfect label for your skin type. The main goal is to choose products that feel good on your skin and that you actually want to keep using. Shaving and skincare routine If you shave, you can do it after you have cleansed your face. Cleansing removes dirt and excess sebum, while lukewarm water helps soften the beard hairs before shaving. After shaving, rinse your face and then continue with the rest of your skincare. A simple morning routine can, for example, look like this: Cleansing → shaving → face cream → sunscreen Be extra careful with strong or exfoliating products directly in connection with shaving if your skin is easily irritated. What do you do if you have a beard? If you have a beard, you still need to take care of the skin underneath it. Cleanse your face as usual and try to work the cleanser down to the skin under the beard as well. The same applies to moisturizing, especially if the skin under the beard tends to feel dry. If you have a longer or thicker beard, you can supplement with products specifically intended for the beard itself. However, they do not necessarily replace skincare for the skin underneath. When can you add a serum? Once you have established the basic steps, you can add a serum if you want to make the routine a little more tailored to your skin. Serum is used after cleansing but before face cream: Cleansing → serum → face cream → sunscreen Which serum you choose depends on what you want to get out of your skincare. It may, for example, be extra hydration or more radiance. But serum is an extra, not something you have to use. If you are happy with cleanser, face cream, and sunscreen, there is no reason to make your routine more complicated just for the sake of it. Skincare for men does not need to be complicated The most important thing is not how many products are in the bathroom cabinet, but that you find a routine that is simple enough to actually use. If you have never had a skincare routine before, you can start with: Morning: cleanser → face cream → sunscreen Evening: cleanser → face cream Try that routine first. If you later want to do more, you can add serum or other products based on what your skin needs. Common questions about skincare routines for men Should guys have a skincare routine? Yes. Men, just like women, can benefit from a basic skincare routine with cleansing, moisturizing, and sunscreen. The routine does not need to include many products to give the skin a good foundation. What skincare does a guy need? A good start is a face wash, face cream, and sunscreen. After that, you can add more products if you have a particular need or become more interested in skincare. How do you start skincare as a guy? Start simple. Wash your face with a face wash, use face cream afterward, and finish with sunscreen in the morning. Once that routine has become a habit, you can decide whether you need anything more. Is skincare different for men and women? There are some biological differences between men's and women's skin, but you do not need to choose skincare based solely on gender. Skin type, the properties of the product, and what your skin needs are more important when choosing products. Can men use regular skincare? Yes. Skincare products do not need to be labeled "for men." A man can use the same cleansers, serums, face creams, and sunscreens as others as long as the products suit his skin. How often should men use skincare? A simple routine can be done morning and evening. In the morning, you finish with sunscreen, and in the evening, you focus on cleansing and moisturizing the skin.

