{"title":"GRABITY","description":"\u003cp\u003e\u003cstrong\u003eGRABITY is an innovative Korean hair care brand that combines modern research with functional hair care to help you create stronger, fuller, and healthier hair.\u003c\/strong\u003e The brand was developed with a focus on scalp care, volume, and care for fine and thin hair, which has made GRABITY a recognized name in Korean hair care.\u003c\/p\u003e\n\u003cp\u003eFor those who feel that their hair is flat, lifeless, thin, or lacking volume, GRABITY offers a carefully designed routine where each product is developed to complement the next step. With research-based formulations and patented technology, GRABITY has created a range of products that focus on both hair and scalp.\u003c\/p\u003e\n\u003ch2\u003ePhilosophy and background\u003c\/h2\u003e\n\u003cp\u003eGRABITY was launched on April 15, 2024 by the startup company Polyphenol Factory and was founded by KAIST professor Hae-Shin Lee together with a team of researchers. The brand describes itself as a science-based premium hair care brand where research on polyphenols forms the foundation of product development.\u003c\/p\u003e\n\u003cp\u003eInstead of focusing on temporary trends, GRABITY builds its identity around research, innovation, and documented technology. The goal is to offer hair care that helps the user create better conditions for healthier hair while giving the scalp the care it needs.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFounded in: 2024\u003c\/li\u003e\n\u003cli\u003eDeveloped by researchers and KAIST professor Hae-Shin Lee\u003c\/li\u003e\n\u003cli\u003eScience-based product development\u003c\/li\u003e\n\u003cli\u003ePolyphenol research as a foundation\u003c\/li\u003e\n\u003cli\u003eFocus on scalp care, volume, and hair loss symptoms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhat makes GRABITY unique?\u003c\/h2\u003e\n\u003cp\u003eGRABITY differs from many traditional hair care brands through its focus on research and its patented LiftMax308™ technology. The technology is combined with polyphenols and is developed to temporarily strengthen and give a fuller feel to fine hair strands.\u003c\/p\u003e\n\u003cp\u003eThe brand has also built its range around specific hair types and needs, making it easier to choose the right products for your hair.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePatented LiftMax308™ technology\u003c\/li\u003e\n\u003cli\u003ePolyphenol-based research\u003c\/li\u003e\n\u003cli\u003eDeveloped for fine and thin hair\u003c\/li\u003e\n\u003cli\u003eFocus on scalp care\u003c\/li\u003e\n\u003cli\u003eVolumizing formulations\u003c\/li\u003e\n\u003cli\u003eSeveral products are silicone-free\u003c\/li\u003e\n\u003cli\u003eSeveral products are SLES-free\u003c\/li\u003e\n\u003cli\u003eSeveral products have a low pH value\u003c\/li\u003e\n\u003cli\u003eLightweight formulations that do not weigh the hair down\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eExtra Strong Shampoo has also been awarded Dermatest Excellent Grade.\u003c\/p\u003e\n\u003ch2\u003ePopular products from GRABITY\u003c\/h2\u003e\n\u003ch3\u003eGRABITY Hair Lifting Shampoo Strong\u003c\/h3\u003e\n\u003cp\u003eA weightless shampoo developed for long and fine hair. The formula focuses on volume, scalp care, and a fuller feel without weighing the hair down.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLiftMax308™\u003c\/li\u003e\n\u003cli\u003ePolyphenols\u003c\/li\u003e\n\u003cli\u003eDexpanthenol\u003c\/li\u003e\n\u003cli\u003eNiacinamide\u003c\/li\u003e\n\u003cli\u003eSalicylic acid\u003c\/li\u003e\n\u003cli\u003eHelps provide volume and a fuller feel\u003c\/li\u003e\n\u003cli\u003eFocuses on scalp care\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eUse by massaging the shampoo into wet hair and scalp. Rinse thoroughly and follow up with Hair Lifting Water Treatment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDiscover Hair Lifting Shampoo Strong and give fine hair more volume and fullness.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eGRABITY Hair Lifting Shampoo Extra Strong\u003c\/h3\u003e\n\u003cp\u003eDeveloped for short hair and very fine hair strands. The product combines scalp care with volumizing properties.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLiftMax308™\u003c\/li\u003e\n\u003cli\u003ePolyphenols\u003c\/li\u003e\n\u003cli\u003eBiotin\u003c\/li\u003e\n\u003cli\u003eSLES-free formula\u003c\/li\u003e\n\u003cli\u003eSilicone-free formula\u003c\/li\u003e\n\u003cli\u003eLow pH value\u003c\/li\u003e\n\u003cli\u003eDermatest Excellent Grade\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMassage into wet hair and scalp. Rinse thoroughly and continue with the next step in your routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAn excellent choice for those who want to create maximum volume in very fine hair.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eGRABITY Hair Lifting Water Treatment\u003c\/h3\u003e\n\u003cp\u003eA lightweight water-based treatment that helps the hair feel softer, more moisturized, and shinier without losing its lightness.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHyaluronic acid\u003c\/li\u003e\n\u003cli\u003eSilk keratin\u003c\/li\u003e\n\u003cli\u003eMoisturizing properties\u003c\/li\u003e\n\u003cli\u003eHelps increase shine\u003c\/li\u003e\n\u003cli\u003eCounteracts frizz\u003c\/li\u003e\n\u003cli\u003eLightweight formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eApply after shampooing, massage into the lengths, and rinse out as directed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect when the hair needs moisture, softness, and shine.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eGRABITY Hair Lifting Shot\u003c\/h3\u003e\n\u003cp\u003eAn innovative styling serum that helps create lift and volume while focusing on scalp-friendly ingredients.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTannic acid\u003c\/li\u003e\n\u003cli\u003eCaffeine\u003c\/li\u003e\n\u003cli\u003eNiacinamide\u003c\/li\u003e\n\u003cli\u003ePanthenol\u003c\/li\u003e\n\u003cli\u003eWhite mulberry root extract\u003c\/li\u003e\n\u003cli\u003eGinseng extract\u003c\/li\u003e\n\u003cli\u003eNon-sticky finish\u003c\/li\u003e\n\u003cli\u003eEasy to wash out\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eApply at the hair roots or where extra volume is desired as the final step in the hair care routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFinish the routine with Hair Lifting Shot for fuller hair with more lift.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eHair care routine with GRABITY\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eCleansing with Hair Lifting Shampoo\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eChoose Strong or Extra Strong depending on your hair type.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCleanses hair and scalp\u003c\/li\u003e\n\u003cli\u003ePrepares the hair for the next step\u003c\/li\u003e\n\u003cli\u003eHelps increase volume\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eCare with Hair Lifting Water Treatment\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eAdds moisture and softness without weighing the hair down.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHyaluronic acid\u003c\/li\u003e\n\u003cli\u003eSilk keratin\u003c\/li\u003e\n\u003cli\u003eShine and manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eStyling with Hair Lifting Shot\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eFinish with volumizing styling and scalp-focused care.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCaffeine\u003c\/li\u003e\n\u003cli\u003ePanthenol\u003c\/li\u003e\n\u003cli\u003eVolume and lift\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFAQ – Frequently asked questions about GRABITY\u003c\/h2\u003e\n\u003ch3\u003eIs GRABITY a Korean hair care brand?\u003c\/h3\u003e\n\u003cp\u003eYes, GRABITY is a South Korean hair care brand developed by researchers together with KAIST professor Hae-Shin Lee.\u003c\/p\u003e\n\u003ch3\u003eWhen was GRABITY founded?\u003c\/h3\u003e\n\u003cp\u003eGRABITY was officially launched on April 15, 2024.\u003c\/p\u003e\n\u003ch3\u003eWhat is LiftMax308™?\u003c\/h3\u003e\n\u003cp\u003eLiftMax308™ is a patented technology used in several of the brand's products to help create a fuller feel in fine hair strands.\u003c\/p\u003e\n\u003ch3\u003eIs GRABITY suitable for fine hair?\u003c\/h3\u003e\n\u003cp\u003eYes, the range is specially developed for fine, thin, and limp hair.\u003c\/p\u003e\n\u003ch3\u003eIs GRABITY suitable for flat hair?\u003c\/h3\u003e\n\u003cp\u003eYes, several products specifically focus on providing more lift and volume.\u003c\/p\u003e\n\u003ch3\u003eIs GRABITY suitable for dry hair?\u003c\/h3\u003e\n\u003cp\u003eYes, Hair Lifting Water Treatment contains moisturizing ingredients that help dry hair feel softer and healthier.\u003c\/p\u003e\n\u003ch3\u003eIs GRABITY dermatologically tested?\u003c\/h3\u003e\n\u003cp\u003eHair Lifting Shampoo Extra Strong has been awarded Dermatest Excellent Grade.\u003c\/p\u003e\n\u003ch3\u003eIs GRABITY vegan?\u003c\/h3\u003e\n\u003cp\u003eMany of our products are vegan, but not all.\u003c\/p\u003e\n\u003ch3\u003eIs GRABITY cruelty-free?\u003c\/h3\u003e\n\u003cp\u003eIt is illegal to test beauty products on animals in South Korea.\u003c\/p\u003e\n\u003ch3\u003eWhich product should I start with?\u003c\/h3\u003e\n\u003cp\u003eHair Lifting Shampoo Strong is a good first choice for those with long and fine hair, while Extra Strong suits very fine hair strands.\u003c\/p\u003e\n\u003ch2\u003eDiscover GRABITY at Koreanbeauty\u003c\/h2\u003e\n\u003cp\u003eGRABITY combines Korean innovation, research-based product development, and modern formulations for those who want to give their hair more volume, fullness, and care. With its clear focus on scalp care and fine hair, the brand offers a well-thought-out routine that is easy to use and easy to adapt to different needs.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExplore GRABITY at Koreanbeauty and find products that help you create stronger, fuller, and healthier hair – every day.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is GRABITY a Korean hair care brand?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes, GRABITY is a South Korean hair care brand developed by researchers together with KAIST professor Hae-Shin Lee.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"When was GRABITY founded?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"GRABITY was officially launched on April 15, 2024.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"What is LiftMax308™?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"LiftMax308™ is a patented technology used in several of the brand's products to help create a fuller feel in fine hair strands.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is GRABITY suitable for fine hair?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes, the range is specifically developed for fine, thin, and flat hair.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is GRABITY suitable for flat hair?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes, several products focus specifically on providing more lift and volume.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is GRABITY suitable for dry hair?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes, Hair Lifting Water Treatment contains moisturizing ingredients that help dry hair feel softer and healthier.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is GRABITY dermatologically tested?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Hair Lifting Shampoo Extra Strong has been awarded Dermatest Excellent Grade.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is GRABITY vegan?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Many of our products are vegan, but not all.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is GRABITY cruelty-free?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"It is illegal to test beauty products on animals in South Korea.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Which product should I start with?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Hair Lifting Shampoo Strong is a good first choice for those with long and fine hair, while Extra Strong suits very fine hair strands.\"\n      }\n    }\n  ]\n}\n\u003c\/script\u003e","products":[{"product_id":"grabity-hair-lifting-shampoo-strong-475ml","title":"Hair Lifting Shampoo Strong 475ml","description":"\u003cp\u003e\u003cstrong\u003eHair Lifting Shampoo Strong\u003c\/strong\u003e is a powerful Korean shampoo, specially developed to strengthen and add volume to thin and flat hair. 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